Is Matcha a Good Match for You?

The centerpiece of the traditional Japanese tea ceremony has made its way into everyday life in the West


Matcha is everywhere these days, from bubble (or boba) tea shops and Starbucks to hundreds of online stores selling both the tea and the accessories used to prepare it. It’s even in ice cream, donuts, pudding, and cocktails. The hype also abounds, with purveyors touting matcha’s ability to ...

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